And did you hear? It’s official. Commercial art’s primary purpose is to collect data on you. Or at least that’s what Gawker is reporting about Jay-Z’s new album, Magna Carta Holy Grail. “It is not so much an album as a co-branded multimedia content delivery platform, Presented By Samsung™ Galaxy™ . . . . But now another, more unsettling use for the new album has become clear: It’s a massive data-mining operation. Fans used to obsess over album liner notes; now they freak out about terms-of-service.” Art used to be something we put in archives, museums, and libraries. Now it invades our home and puts us in archives. This is hyperarchival realism. Welcome to contemporaneity.