I made another appearance on The Jabsteps podcast filling in for Salvatore Pane in episode 116: “The Review of LeBron, Inc. with Dr. Bradley J. Fest.” Geoff Peck and I talk about Brian Windhorst’s new book, LeBron, Inc.: The Making of a Billion-Dollar Athlete (New York: Grand Central, 2019). For our previous review of  Brian Windhorst and and Dave McMenamin’s book, Return of the King (2017), check out episode 57, “Jabsteps Book Review with Dr. Brad Fest! Return of the King (LeBron not Tolkien).”